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Avenue

Artwork date(s): 2010

Khaya Mtshali


Medium: Mixed media pens & markers, photocopy machine, collage, digital paint
Measurements: 250mm
Edition: on demand

Type: South African Artists Book

Place publication: (Potchefstroom, RSA)
Publisher: The artist

Reference noteAvenue is where the artist's book has been transformed into an accessible mass-consumer product of popular culture; as an Artist's Magazine. As a whole it explores the idea of art and consumption, as well as levels of engagement and the question of equivalence. It's a way of exploring whether a magazine with all its images and articles is equivalent to an exhibition and whether it can engage the public on a level that a gallery exhibition can (or can't). Avenue doesn't work as a substitute for an exhibition, but as an extension and a beginning of an exploration in the form of a magazine building up towards a gallery exhibition. Here the exploration itself becomes an independent product while remaining as a piece of a bigger whole.

Exhibition notesIncluded on the exhibition 'Transgressions and Boundaries of the Page', exhibited at WOORDFEES 2010. Archive Room in JS Gericke Library, University of Stellenbosch, 1st - 6th March 2010; The Gallery of the North-West University, Potchefstroom Campus, 15th April - 13th May 2010; the FADA Gallery, Faculty of Art Design and Architecture, University of Johannesburg, 12th 30th July 2010.

Ref: DP10/64












Images courtesy Wessie van der Westhuizen NWU
Total images: 5


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